In street convenience sampling- all residents of Biscester constituency, screened via postcode lookup. Quota cells based on constituency demographics values. Multiple locations within the constituency and times of day used to help eliminate bias

We use rake weighting to make our sample representative of the constituency. In particular we weight our data to match ONS targets on the following variables: age, gender, highest qualification, plus 2019 general election vote and likelihood to vote in this upcoming general election.

Because only a sample of the full constituency population was interviewed, all results are subject to margin of error, meaning that not all differences are statistically significant. For example, in a question where 50% (the worst case scenario as far as margin of error is concerned) gave a particular answer, with a sample of 1000 it is 95% certain that the ‘true’ value will fall within the range of 3.1% from the sample result. This is based on the current parliamentary electors of approximately 71,000. Sub-samples from the cross-breaks will be subject to higher margin of error. Conclusions drawn from cross-breaks with very small sub-samples should be treated with caution.

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